Monthly Archives: February 2019

Quality Content: How less really can be more

High-quality, thought-through content has never been as important as it is now, yet it’s never been harder to find. The evidence is all around – we’re being bombarded from all angles by a host of different channels polluted with self-serving baloney. And “baloney” is putting it kindly.

Please, let us focus today on the need for high quality content in marketing efforts, the content that addresses the issues the buyer faces, rather than the desperation that the seller feels to get his or her point across. Because let’s face it, there is no shortage of content in the world, but there is still a short of incisive high-quality content to raise a reputation above the crowd.

It’s no coincidence that many of articles in the latest Clever Content Weekly focus on this issue. I have been, am and will always be unashamedly passionate about the value of great content for your business. But you can – and must – pay lots of time and attention to it. Why? It’s important because it sets the tone for everything that happens afterwards. The services that you sell are central to any successful business and the simple, clear and direct messages you send out about them is the way in which you let the world know.

Notice I wrote “messages” in that last sentence – not the “media” you use. The media we use to convey messages have changed greatly in recent years. They will change some more – media will come and media will go – but clear messages and great stories will outlast them all.

Content is also important because an elevator pitch today feels like a luxury of time. Instead, your time to make a pitch is now the few seconds it takes the buyer inside the lift to push the button to slide the doors shut – with you potentially left on the outside. Under this kind of pressure, you don’t need to talk quickly about yourself. But you do need to talk clearly and simply about the difference you could make.

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Merriborn Media is a business dedicated to developing clever content, engaged online communities and effective collaborative working and learning for clients. Both Merriborn Media and its founder Trevor Merriden were ranked in the Top 3 of social learning evangelists for 2016 in a recent major study.

We are all Talent Citizens now

Yesterday for me was all about technology and talent – as will many days in future, I suspect. I couldn’t get to a great FuelX19 conference, so the tech kicked in – I watched a web stream of some excellent presentations while working on another project. And once online, I saw Jo Mills of Fuel50 talk about our responsibility as leaders and managers to embrace the concept of Talent Citizenship.

Talent Citizenship means you consciously, actively and wholeheartedly develop the talents of those who work for you – for the common good. You know employees may leave one day and, actually, you’re more than OK with that – you’re happy and excited about it. Your pride, as a proud Talent Citizen of the world, is to see them return to the talent marketplace in far better shape than when they joined you. I love Jo’s idea. Good citizenship, to me, is far more than extra-hours volunteering – it is also central to how we see our purpose in the workplace.

We are all ‘Talent Citizens’ now.

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Merriborn Media is a business dedicated to developing clever content, engaged online communities and effective collaborative working and learning for clients. Both Merriborn Media and its founder Trevor Merriden were ranked in the Top 3 of social learning evangelists for 2016 in a recent major study.

Top Employers Institute

It’s so important to stop and celebrate what goes brilliantly in the workplace. Last night we did just that, with the Top Employers Institute and several hundred like-minded folk in central London.

Inspiring stories around our table and doubtless others – and no one around me mentioned the snow or the “B” word… 🙂

Great to see you Kirsten Levermore, Natasha Tsakiris, Katie Scott, Daniel Cave, Beckett Frith and of course Emma Price

Thanks to everyone at Top Employers UK for such a great night – especially Phil Sproston FCMI, ACIPD, Sam Wight, Claire Matthews and all involved.

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Merriborn Media is a business dedicated to developing clever content, engaged online communities and effective collaborative working and learning for clients. Both Merriborn Media and its founder Trevor Merriden were ranked in the Top 3 of social learning evangelists for 2016 in a recent major study.