Clever Content
“Because your content has never been more important – #CCWeekly”
Merriborn places what you have to say expertly, intelligently and directly in terms of the challenges facing your buyers
How to deliver “high quality” content
Your content has never been more important. This package helps you to place what you have to say expertly, intelligently and directly in terms of the challenges facing your buyer. In this package we show you the skills of:-
Content Creation – the writing and creative skills to produce high-quality Clever Content; and
Content Curation – the authority and experience to bring together disparate sources of thinking into a compelling, coherent and clear narrative to benefit your business.
This will shape your content marketing to make the strongest possible impact on lead generation.
Business value through content creation
The writing and creative skills to produce high-quality content are often in short supply within marketing teams. In this package we will work to understand the issues your buyers face and how you go about solving them. In the process, we will create high-quality content in all its forms to reinforce your business objectives and, wherever possible, seek to transfer these skills in-house to provide lasting value.
