Clear messages and great stories always shine through
There’s no world shortage of content – and yet quality content has never been scarcer. I have been, am and will always be unashamedly passionate about the value of great content for business. But you can – and must – pay lots of time and attention to it.
Why? It’s important because it sets the tone for everything that happens afterwards. The services that you sell are central to any successful business and the simple, clear and direct messages you send out about them is the way in which you let the world know.
Notice I wrote “messages” in that last sentence – not the “media” you use. The media we use to convey messages have changed greatly in recent years. They will change some more – media will come and media will go – but clear messages and great stories will outlast them all.