The rise & rise of long-form content: Is it hitting the nail on the head for marketers?

Interesting stuff on the power of long-form content by Raman Mittal. New business models are creating a fertile environment for longer-form content, including thought leadership.​

https://www.linkedin.com/pulse/rise-long-form-content-hitting-nail-head-marketers-raman-mittal/

Merriborn Media is a business dedicated to developing clever content, engaged online communities and effective collaborative working and learning for clients. Both Merriborn Media and its founder Trevor Merriden were ranked in the Top 3 of social learning evangelists for 2016 in a recent major study.
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